SEO & website change measurement // Causal analysis
Measure what changed.
Understand what caused it.
DECISIONS BACKED BY EVIDENCE
Orbit Impact uses historical visibility, clicks, rankings and conversion data to estimate whether an SEO or website change produced a measurable result—not merely whether performance moved afterward.
Analyse visibility, clicks, rank and conversions after content updates, migrations, redesigns, link changes or technical improvements. Orbit Impact compares the results actually recorded with an estimate of what likely would have happened if the change had not been made.
The tool learns from performance before the change, recurring trends and the control data you select. It models an expected baseline, then measures the immediate and cumulative difference between expected and actual results while reporting uncertainty and model quality.
Separate promising improvements from ordinary volatility, quantify gains or losses, compare optimisation methods and identify when evidence is too weak to support a conclusion. The result is a clearer basis for keeping, reversing or scaling website changes.
Google Search Console and Google Analytics provide everything most users need to get started. Orbit Impact can also analyse correctly formatted exports from other popular SEO, rank-tracking, web analytics and conversion platforms.
CSV or TSV exports. Dates and numeric formats are detected automatically.
